DC2021 event – Aetna Medicare Solutions

A few times a year, the Medicare Solutions team hosts incentive events for their top performing brokers. Knowing most insurance companies do the same and knowing most brokers base what insurance they sell on the incentive trip they might receive, we knew we had to be on point.

Collaborating with a writer and CD, we teamed up to create 2 unique concepts and designed the overall look, tone and feel of the event. This event took place in DC, which isn’t the most exciting of places.

My first concept — Where the Elite meet — took the expected route of showcasing all of the elements that make DC, well, DC. The idea was to showcase past presidents with inspirational quotes to get our attendees amped up. The conference mark was designed to resemble a stamp and to portray that these attendees have made a tremendous impact on the members they ultimately sell to. I also played with multiple elements to add depth and texture.

My second concept — DC+ — took an very unique route. The idea that DC isn’t the most “fun” place, really peaked my interest. The intent was to show that perceptions can’t always be taken at face value. By using rotated imagery, playful typography and viewfinders, this theme is playing up that attendees should view DC with a unique perspective and through the Aetna lens.