AEP 2021 event – Aetna Medical Solutions

Every year, the Medicare Solutions team hosts an annual open enrollment conference for all internal brokers and plan sponsors to give a sneak peak at what products will be coming in the new year. There is a heavy focus on training, which is why the concepts needed to be light.

Collaborating with a writer and CD, we teamed up to create 2 unique concepts and designed the overall look, tone and feel of the event. This year, the event took place in Orlando.

My first concept — Pun in the sun — took a humorous approach and we crafted all of our main messaging specifically around puns. By using vibrant colors and a unique messaging strategy, this concept gets us away from Disney and lightens up what is arguably a long day in conference rooms.

My second concept — Playbook  — took collaboration and teamwork to a new level. The idea was to create personas that our attendees could gravitate towards and then depending on their persona, they could tailor how they sell Aetna. The graphic treatment was designed as a play you might see in a — you guessed it — playbook. By using different shapes, colors and play routes, each persona would take on their own unique look and feel.

P.S. this concept never made it to the client.