Sprinklr CXM

During my short stint at Sprinklr, I was unofficially tasked with creating and evolving the existing brand visual identity. My main goal was to leverage what Sprinklr was good at, which is unifying the consumer experience. My strategy was rooted in showcasing all the ways to visually speak to unification and to put a design process in place that would be easily repeatable and ladder up to the brand mission.