The Forum

In the first half of each summer, the CEO of Aetna (now CVS Health) gathers the top 200+ leaders of the organization together (this year virtually but usually in person) for a meeting. This meeting has various purposes:

• To share the CEOs priorities for the coming year
• To motivate the leadership
• To foster interpersonal relationships between the leaders
• To hopefully overcome the silo-ing of information within separate BUs
• This year it has the added purpose of literally bringing together leaders from disparate operations and historically separate organizations so that they might form a more perfect union.

My role in this project was to bring to life creative concepts to support the CEO’s vision and theme of ‘ONE’. Once a visual concept and direction was chosen, I delivered against all of the executional mandatories, which included: in studio signage, emails, event communications, etc.